What I would make of this is that this company doesn’t have any need to earn more off of the text messages. Instead, they want to convert their prepaid customers and those on a budget plan to long-term customers with a flat rate contract (where the text message price doesn’t matter, because it’s unlimited), which of course brings more money in, especially money that this company can count on and plan with, as opposed to the prepaid fluff. Duh.
What we can see here is that the decision to increase the pricing for text messages was the flatrate marketers idea.
The latter is publicity.
The media has a huge impact on what we do, and how we do it, with editorial content being a very trusted source for information. Just think of blogs. Many of us have a handful of favorite blogs we read regularly. They are in one of the fields we are interested in professionally, or for fun. Either way, the blog(ger)s we read and trust have an impact on our opinion. And there is a responsibility that goes hand in hand with this kind of authority: honesty.
As soon as a blogger receives money from a company to write about their product, they are trading their honesty for cash. You may have heard about such sites which are marketplaces where companies are offering a couple of bucks to bloggers who are willing to write a post about their products or services – in a positive tone. The blogger is also required to include at least one do-follow link in their post in order to receive the money.
As despicable as that may seem, it’s a way quite a few bloggers are making money online – but it still isn’t as fantastic as what is happening in the offline world on a much larger scale, and what has happened ever since the first newspaper has been invented in ancient Rome.
The Acta Diurna were the daily Roman official notices; they were carved in stone and presented to the public in message boards. Julius Caesar used this method of publication to announce the outcome of trials, and such news that was intended to communicate the strength and superiority of the state. Also in ancient China, the government-produced news sheets to get their publicity across.
Today, our governments don’t carve their propaganda in stone anymore. They employ Public Relations agencies instead.